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A short, but oh-so-sweet story of a user’s experience on the way to ultimate self-optimization. With an abundance of questionable products and contrasting worlds, this playful, dual-sided short satirically questions the notion of 'self-care' online, inviting viewers to transform the ad-her-tising strategy at the click of a button...
Written, Produced and Directed by Annie Harmeston
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Written, Produced and Directed
by Annie Harmeston
“Women being able to accept themselves for who they are is just so radical, when the entire economic system and social structures thrive on the currency of us thinking we need to be fixed”
- Kendra Austin
Self-acceptance is so radical
